Tuesday 29 November 2016

A giant rubber vinyl "sang" in Grodno





On April 23, on the 50th anniversary of the company records "Melody", a pop band "17 seconds" sang a potpourri of greatest hits in the history of "Melody": "Malinovka", "Musica nas sviazala", "Buhgalter", etc. inside a huge plate in the center of Grodno. The distinctive feature of the "plate" was that for its construction only crumb rubber, recycled from discarded tires was used.


"Just as crumb rubber has been used successfully in the industry, and the hits of " Melody "now acquire a" second wind "- says the head of the project" Living History "Sergei Ivanov. - With this campaign, we have not only congratulated the "Melody "on the anniversary but also have showed the relevance of their hits for today's youth. "


"I often listened to the song of Alla Pugacheva recorded on the" Ringtones "when I first fell in love, says the vocalist of " 17 seconds "Helen Pospelova. - And for me, this action is gratitude to the "Melody" for the bright moments of my childhood".


The event was supported by the project "Living History" in the city of Grodno as a part of the promotion of Grodno as the cultural capital of Belarus.

About the group "17 seconds"

Participants: Helen Pospelova, Alexander Dorosh, Anastasia Korneva.


Contact: PR-manager Mikhail Lis

tel. +375-29-5-878479 (MTS)

https://www.facebook.com/profile.php?id=100002561082934



«Hollywood stars» sang in an ordinary bus







On February 27, the participants of the TV project "Know Ours" with the help of the makeup artist Olga Co became great artists of Madame Tussauds in a regular shuttle Grodno: Elvis Presley, Beyonce, Amy Winehouse, Rihanna, Katy Perry and Jennifer Lopez.



Artists were like figures of Madame Tussauds around the perimeter of the bus. People coming into the bus were offered to punch their ticket in specially decorates composters. Immediately afterward, the figure "became alive" and began to sing his or her hit.


"The idea came to me in Amsterdam, Madame Tussauds says Artem Eysmont – the art director of the TV project" Know ours ". - But we decided to do everything much brighter and" revive "the superstars among ordinary people!"

"By creating these images, I have followed the principle of Michelangelo:" Do not create anything new, and find the desired features and enhance them until the image doesn’t "shine"! "- says stylist Olga Co.

The purpose of the action is to encourage the citizens of Belarus to use public transport legally. Organizers believe that buying tickets for public transport is the same as buying a ticket to the concert and it must always be paid.






About the project "Know ours"

Was organized by TV Channel "Grodno Plus" and Grodno regional methodological center of folk art. There are now 2-competitions in the project: for vocalists and for dancers. Since the beginning of the project 6 concerts, 20 diaries describing casting of the project and reporting preparation of project participants. In addition, workshops with representatives of show business and tour participants in the Grodno region are highlighted.

Contact: PR-manager Mikhail Lis

+375 29 5878479 (MTS)

https://www.facebook.com/profile.php?id=100002561082934




About makeup artist Olga Co


Olga Cois a make-up artist and stylist of stage images; develops in the direction of Belarus Dance Make

Up and Fetish & Futuristic Make up Contact: 8-029-7 - 888 - 957 (MTS) http://vk.com/id8302325

Military tank was used to test products from the waste







Regional Committee of Natural Resources and Environmental Protection in cooperation with the scientific and industrial group «Ecological Alternative" held a rubber coating test for the rubber mats, made from discarded automobile tires, with the help of a military tank. This was done for the promotion of new recycling technologies that allows converting waste products to the industry and agriculture.

https://www.youtube.com/watch?v=VaRqYWMYpsE


"If you put next to one another to all tires that are released into the world for a year - you can impose 7 times in a row the equator of the Earth, says the PR- manager of «Ecological Alternative "Mikhail Lis.-And this test is intended to draw public attention to the fact that in Belarus ,in one of the first countries in the world, have been invented and successfully realized not only the non-waste recycle technologies, but also the production of the high quality rubber mats from waste ".

New recycling technology gives a "second life" to waste. This allows on the one hand - keep the nature and resources of Belarus, and the other - to receive quality import-substituting products.



Contacts

Deputy Chairman of the Grodno Oblast Committee of Natural Resources and Environmental Protection

Dmitrieva Svetlana

Tel. 72-38-16



PR- Manager of Scientific and Industrial Group "Ecological Alternative» Mikhail Lis

8-029-5-87-84-79 MTS


Lion from the zoo created design of the jeans








The vocalist of a rock group "I and They" Kirill Pax and the Grodno zoo have presented the first model of jeans created by a lion. Thus, organizers urged to care of preservation of animals.


"We especially gave jeans to tear to a lion because he is a king of animals, - Kirill Pax speaks . - Now these clothes are a symbol of our care of animals".

Protection and preservation of the animal environment –is a very actual issue in Belarus and all over the world.

The musician intends to make "lion's" jeans as a part of the scenic image which will remind every time to public of the importance of a careful attitude to animals.






About «I and They»

Plays in a pop -rock style. Musicians of the group are also authors of all songs.

Contacts:

Kirill Pax

+375 29 6661 771 Velcom




PR-manager Mikhail Lis

+375 33 607 45 42 MTS

Wednesday 2 November 2016

Belarusian answered Van Damme in the same manner









A Grodno choreographer Eugene Yakush decided to prove that famous Van Damme’s split in the advertisement of Volvo between trucks can be done without a belay.





Eugene filmed a video in which he was in a situation faced by the heroes of the Van Damme in his famous films.

Consider it yourself. Van Damme was performing the trick on the new Volvo, while Yakush used Zaporozhets of the year 1969 release, which could not go uniformly, as they periodically vibrated and continuously slithered. When the cars were speeding up, dancer’s legs’ ligaments could tear at any moment.

In the clip, Volvo roads were specially marked, whereas the drivers of Zaporozhets moved relying only on their intuition.

Van Damme had a special belay for the feet, while Yakush was going without it, at his own risk. Also, it was raining, the surface of the cars was slippery and Eugene’s legs were constantly slipping.

But, despite all the difficulties the video was released. Its result is available.




About Yakush Eugene

Grodno choreographer, director of dance numbers in the TV show "Know Ours." Creator of the show band "Yakush Eugene Ballet," which has applied a new kind of choreography, eclectic (in dance occurs when a combination of many different elements of dance, from classical to street dance).


Contact: PR-manager Mikhail Lis

Mob. 8-029-5-878479 (MTS)


Pop group lay down under a train to save the country from drug addiction





On May 29 the pop group «3D» and parkour performers of BLR (Grodno), with the support of the Grodno region transport police, held a rally against drug use at Grodno railway station. Bound participants of «3D» sang lying on the rails in front of the oncoming train. Thus, they metaphorically showed feelings  of an addicted person. At this time, the second "dark" group (parkour performers embodying the evil of drugs) and "white" (eternal values of mankind), were in a staging fight with acrobatic elements for "captives".


"Drugs like a tornado rapidly seize new victims among our peers -says vocalist« 3D »Maria Latino. - Our goal today is to prevent this tragedy."

The action is designed to prevent the catastrophic rise in drug-related crime (1300% only for 2014) among the most vulnerable sector of society namely teenagers. In addition, the objective of the action is in a visual form to show the horror felt by drug addicts, being addicted to drugs.


About the group «3D»

It’s organized in 2013 by production center "Etna" and works in the genre of pop music. Participants:

Latino Maria, Diana "Princess", Vika "Dolly" Nikita


Contact: PR-manager Mikhail Lis

tel. +375-29-5-878479 (MTS)


People will be able to see the world through the eyes of a dog





A photographer Ian Khvedchin introduced the first photo project in the world, in which the world is shown as it seen through  dog eyes. The project goalis to to draw attention to the animals in the temporary detention of homeless animals in Grodno.


"This work shows all the manifestations of life a stray dog through it’s eyes- said photographer Jan Hvedchin.- And to pass it as accurately as possible, I have used the work of the French physician and researcher Guillaume Duprat Leyonse" Zooptika. The world through the eyes of animals. "

Photographer calls all people who wish to have a dog or a cat - come to the temporary detention of homeless animals in Grodno and to choose a pet there.



Photographer Ian Khvedchin

+375 29 781 7596 (MTS)




Publicist Mikhail Lis

+375 33 607 4542 (MTS)


World's first kickboxer - drummer took social video for youth people





At the World Youth Day, the owner of the champion belt on BMAF version of kickboxing Rinat Bulatov and a group "I and They" have presented the song and have released a social video, urging young people to abandon bad habits and lead a healthy lifestyle. The uniqueness of the musical compositions and video is that there is the first time used a new instrument: the drums replaced the blows of boxing gloves Bulatov "legs."


"Young men often think that a cigarette in his mouth and a bottle of beer in his hand makes them respectable in the eyes of girls, - says Rinat Bulatov. - But this is a mistake. It is much nicer for a girl to be next to the young man who is in good physical shape and be able to always protect her and will not stink and fumes to fall after the first hit. "

"We have to reconcile the irreconcilable - sport and music, as they are the" guiding stars ", which will lead young people to happiness and success in life - says the singer" I and They "Kirill Pax.

Alcohol and cigarettes among young people remain one of the most pressing problems in Belarus today.

To solve these problems with young people a group "I and They" and Rinat Bulatov believe that it should be used a new approach "to talk in the youth language," to educate through entertainment.






About Rinat Bulatov

Champion Baltic League BMAF version of kickboxing, the vice-champion of the European Cup in Thai boxing. The winner of the tournament on Thai boxing in Poland, Lithuania, Latvia, Czech Republic ,and Slovakia.

According to experts, it has one of the toughest "low-kicks" at lightweight.

Contacts: mob. +375 29 587 6052 (MTS)





The group "I and They"

A band was created in Grodno. Playing in the style of pop-rock. The musicians are also the authors of all the songs. Contacts: Vocal





PR-manager Mikhail Lis

+375 33 607 45 42 MTS

A "doctor’s orchestra" played a concert in support of seriously ill children






On May 28 the center IT'S TIME and Orchestra NOTA BAND held a charity concert in support of children suffering from cancer. The peculiarity of the performance was that the musicians put on medical gowns and medical accessories were used instead of usual decorations.

http://ont.by/news/our_news/akciya-v-podderzhky-detej-s-onkologicheskimi-zabolevaniyami-proshla-v-grodn

The musicians performed on the court  in front of the youth center "Grodno".

The concert started with the arrival NOTA BAND conductor in the ambulance car with a signal. After that, "doctors" –musicians came out from the medical screens, arranged as decoration.

"More than 18,000 people in our country die each year from cancer, which is equal to the number of inhabitants of a village. And if thanks to today's event we can save lives, then we will consider our mission accomplished" - said the representative of the Centre IT'S TIME Anna Shikut.

The orchestra has played 18 world-famous melodies from famous films and cartoons such as "The Pirates of the Caribbean" and "Just wait!". At this time, IT'S TIME center volunteers handed out informational materials to passers-by and made "vaccination of kindness."
The purpose of the event is to urge residents of Grodno to help children who are struggling with cancer.



The center IT'S  TIME: a non-governmental, non-profit institution, established in January 2016; it provides assistance and support to children and adults suffering from cancer.

Publicist Mikhail Lis


+375 33 607 4542 MTS

https://www.facebook.com/profile.php?id=100002561082934





The Beatles were translated into dance the deaf







For the first time in history, The Beatles were translated into dance the deaf.
On the 16th January, on the International Day of The Beatles, children with hearing impairments translated the song «All you need is love» on sign language in dance.





The performance took place in the center of the Grodno, Belarus, on the heart laid out from the petals of red roses. The dance was the result of a creative collaboration of a choreographer Yakush Eugene and the teachers of Grodno boarding school for children with hearing impairments

The song was not chosen randomly. John Lennon wrote it as an anthem of love, containing a simple message clear for people of all nationalities.

The purpose of the action is a call for people to show love and kindness instead of aggression and conflicts.




About Eugene Yakush

He is a choreographer and a director of dance performances . The particular feature of his dance group work is the variety of dance styles ( from classical to street dance ) in which its members operate .

Contact : PR- manager Mikhail Lis 


Mob. 8-029-5-878479 (MTS )
https://www.facebook.com/profile.php?id=100002561082934







Female champion in kick-boxing forced people to go in for sport-dating





A kickboxing champion and a fitness instructor Julia Hakova  held the Belarus first sports date on April 6, the International Day of Sport . The peculiarity of this event is that all participants there had not just to talk with one another but at the same time to do sport exercises that Julia was demonstrating. Anyone could take part in the event for free.




The action was held in the format of speed-dating when pairs are facing each other and talk for a minute, and then move forward and already communicate with other people.

«I believe that this event will show the youth the need to lead a healthy lifestyle from a new, unexpected angle and it will help to reduce the number of young people who consume alcohol and smoke cigarettes -said Julia Hakova.


Julia Hakova: a fitness instructor, 3-time European champion in kick-boxing, 3-time winner of the World Cup in kickboxing.

Contacts:

+ 375-29-785-2573 (MTS)







Publicist Mikhail Lis

+375 33 607 4542 (MTS)


Children with hearing disabilities have destroyed a "wall of incomprehension"






Visitors to the hypermarket "Euroopt" witnessed a dramatic action: they were able to experience how the world perceived by children with disabilities.


The event held on December 2 in the hypermarket "Euroopt" by artists from the TV project "Know ours" and children with disabilities at hearing and vision.

The female conductor offered to put on the headphones to every person who made a donation for the children with disabilities. Then the artists "Know ours" suddenly appeared off the crowd and began to sing.

However, the melody could only be heard by the human with headphones, for the rest of the audience a scene reminiscent of a silent film. Then in the middle of the event the music suddenly started to sound aloud for the whole room. Such a transition is intended to reveal the metaphorical inner world of children with hearing disabilities.

At the end of the performance, the children destroyed "a wall of incomprehension," tall as a man, which was a symbol of stereotypes in society towards people with disabilities.



Contacts

Publicist Mikhail Lis

+375 33 607 4542 MTS


Live chess sang in the center of Grodno







On September 30th a stylist Olga Co, a TV project "Know Ours" and a company «Ecological Alternative» presented live chess figures, which made-up for the project. The place of the performance was a 9-meter chessboard, made of rubber coatings for the farms, which in their turn used to be tires before recycling. The dresses for chess pieces were made of paper for food bags.



“We urge drivers to pay attention to a new waste-free tire recycling program of our company; it's harmless for the environment -, says the representative of "Ecological Alternatives" Mikhail Lis. - This is particularly important now, before winter when drivers change tires, and often the discarded old ones damage nature.”

“This performance symbolizes the Environment in miniature: there will be checkmate in the fight against the environmental disaster due to this new recycling technology.”  - says the stylist Olga Co.


The organizers hope that this event will help to improve the environmental situation and will take a new step in the conservation ecology of Belarus.





Contacts:

Publicist Mikhail Lis

+375 29 587 8479 (MTS)


The leader of The Beatles appeared in Grodno from the salt hashtags







The artist Julia Bolbat has presented a portrait of John Lennon (size A1), created from edible salt at the International Day of The Beatles. A feature of the painting is that it is almost completely created out of hashtags, which were the subject of the songs The Beatles. Moreover, these words were taken from the list of the 100 most popular hashtags in the Russian and English versions of Twitter and Instagram in 2015.


The purpose is to show that the band's songs topics are still relevant in the modern world, as well as 40 years ago.

"Salt is a symbol of eternity and immortality in a Slaws culture. Likewise, the songs of The Beatles will be always relevant,» says Julia Bolbat.

The artist believes that the secret of "eternal youth" of The Beatles genius lies in the ability of the author of her songs - John Lennon, to be with young people in the "same wavelength", subtly to express their thoughts and feelings. This helped to create a song-masterpieces expired people even after decades








Contacts:

Julia Bolbat

+375 29 268 8695 (MTS)







Publicist Mikhail Lis

+375 33 607 4542 MTS


Leonardo Di Caprio was handed the dog "Oscar"





A Grodno artist Julia Bolbat created a statuette "Oscar" of the dog’s food and is planning to give it is to the representatives of the actor Leonardo Di Caprio. The purpose is to emphasize the enormous contribution to the preservation of a movie star in the world of ecology and draw attention to the animals kept in temporary detention and shelters.


"Leonardo DiCaprio is not only a great actor but also an active defender of the environment and wildlife," says artist Julia Bolbat. - "And, in my opinion, he deserves the highest award in this field."

With this award, Yulia Bolbat also wants to draw the attention of the famous actor to the animals kept in the temporary detention of Grodno.

"It contains many beautiful and intelligent animals. And I'm sure that it will be much easier to find a true and loyal friend for Leonardo there, rather than in hypocrisy Hollywood "- says the artist.








Contacts:

The artist Julia Bolbat

tel. +375 29 268 8695 (MTS)

https//vk.com/id_yuliana_bolbat



Publicist Mikhail Lis

+375 33 607 4542 (MTS)


A famous photographer used models’ bodies in an unusual way








A photographer Eugene Buzuk and a pop band "17 Seconds" have presented the first in the history of Belarus series of pictures designed to promote reading. The distinctive feature of this work is that quotes from literature masterpieces were written on the singers’ bodies with a special technique of body art. The quotes were taken from "Anna Karenina" Lev Tolstoy, "The Little Prince" by Antoine de Saint-Exupery, "The Brothers Karamazov" by F. M.Dostoevskiy, etc. In addition, specifically for the promotion of Belarusian literature Eliza Orzeszko’s quote from "Marta" was used.



"The aim of this work is to show that reading is not only useful but also stylish, says photographer Eugene Buzuk. - And nothing could prove it as brightly as a beautiful woman's body."


"A real man is a smart man,” believes vocalist of the band " 17 Seconds "Helen Pospelova. – “And this work encourages men to read more and become more attractive to women."

The authors believe that it will help increase interest in reading among Belarusians and thereby make a big step towards ensuring that the Belarusian nation will become the most reading one in the world as it used to be in Soviet times.



About Eugene Buzuk

One of the most titled Belarusian photographers, the winner of national and international awards in the field of artistic photography (Denmark, Slovenia, the USA, etc). His works are in private collections in Canada, Australia and the galleries of USA, Germany and Thailand.

Contacts: тел. 8-029-7-833-163 (МTS) ВКонтакте: https://vk.com/eugenebuzuk







About the group "17 seconds"

It’s organized in 2013 by production center "Etna" and works in the genre of pop music. Participants: Helen Pospelova, Alexander Dorosh, Anastasia Korneva.


Contact: PR-manager of the group "17 seconds" Mikhail Lis
tel. +375-29-5-878479 (MTS)

https://www.facebook.com/profile.php?id=100002561082934







Mummies - "freaks" were not able to overcome the circle of a health line








At 26 June, at the International Day against Drug Abuse and Illicit Trafficking, a pop band "17 seconds" and the traffic police have held a flashmob against drugs. The «mummies» suddenly came out to the crowd from the different sides of a railway station and tried to break through the "sacred circle" health, within which the group was singing.


The images of mummies symbolized emptiness and meanness of life of drugs addicted. A circle, the symbol of defense ,is taken from the story of Nikolai Gogol "Wii". In this case, just the group of "17 seconds" could cross the circle line and stay nice and healthy due to a lack of using drugs. A vocalist Helen Pospelova who broke her toe the day before the beginning of the event, used a lettering slogan on it: "Stop the drugs."

"There was a man who took drugs in my life-, says the singer," 17 seconds "Alexander Dorosh.- But we were able to handle it. And it proved that true love is stronger than drugs. "

This story was the basis of the song "White Love", which the band performed for the first time. The group call for love and not drugs with it.



The 17 seconds"

Organized in 2013 at"Etna" production center. He works in the genre of pop music.

Participants: Helen Pospelova, Alexander Dorosh, Anastasia Korneva.

Contacts: PR-manager Mikhail Lis

tel. + 375-29-5-878479 (MTS)


Michael Jackson created from waste appeared in Belarus






A Scientific and industrial group “Ecological Alternative” and the painter Julia Kovsh have presented the portrait of the Pop Music King Michael Jackson made from recycled tires. This is the first step of the new creative usage of recycled tires called a «tires recycling art».



“The planet is polluted, there is a lot of waste”, - says Julia Kovsh. And I came to the idea to use it in my pictures. So, with the support of the “Ecological Alternative” was created my first work – Michael Jackson from recycled tires.

“This picture breaks a new ground in the art – a tires recycling art. And we encourage all painters to use waste in their creative work”,- says the director of “Ecological Alternative” Ruslan Shvedov. “This is the art of the XXI century, connecting creativity and ecology”.

This picture will be sold on the action. Funds derived from this auction will go to charity.







About the company

Joint Limited Liability Company “Scientific and industrial group “Ecological Alternative” was found in
2004. It is the first company in Belarus that had started to implement 100% eco-friendly method of tire recycling – mechanical grinding. The company activities include – complete tire and other industrial rubber waste utilization, industrial rubber goods production and tire recycling equipment manufacturing.

“Ecological Alternative” was awarded the titles, to name a few, “Brand of the Year”, “Best Entrepreneur of Grodno”, “Best Entrepreneur of Grodno Region” for its achievements in the fields of business and ecology.








Contacts: Julia Kovsh
Phone:+375-29-7869474 e-mail: juliakovsh@yandex.ru





Contacts: PR –manager Mikhail Lis:


Mob.  8-029-5878479 
https://www.facebook.com/profile.php?id=100002561082934